The 4Ps of Marketing Mix are needed to maintain the equilibrium of marketing. Without them, a product cannot succeed.

Product, place, promotion, and price are the 4Ps of marketing mix. Product is the essence of your marketing strategy. Good product service, price, and product selection will lead to higher sales. Place refers to the place of purchase, online or offline.

Promotion is the way to introduce your product to the market. The way you promote your development will also influence its sales. Price refers to the cost of your product or service in the market. Some also consider Physical evidence, People, and Processes as additional marketing mix elements.

It’s crucial for businesses to know their target audience and how they will market themselves. It’s essential to understand what they do well and not so well and how they can improve on their weaknesses.

The 4 Ps of marketing mix help to quantify these things, which allows a business to focus on its strategic goals and effective marketing strategy. The 4 Ps of marketing mix may seem tedious. However, they are one of the most integral components in creating a successful marketing plan.

Understanding 4ps of marketing mix- A Background 4ps of marketing mix

Neil Borden was an advertising professor at Harvard University and is responsible for popularizing the term marketing mix. He did so in his 1964 article titled “The Concept of the Marketing Mix.” The 4Ps of marketing mix are product, price, place, and promotion, also known as the primary marketing plan.

He emphasized managing all four categories when marketing a company’s product or service. Decades after Neil first established the four Ps concept, they remain an essential part of how to effectively advertise a company’s goods and services and brand awareness lead generation.

According to author Neil Borden in his book “Applied marketing”, manufacturers looking for ways to increase their revenues began to implement these ideas. He explained that there were many different segments of the consumer market and that companies were all looking to get consumers’ attention to persuade them and make a profit.

However, this was a complicated process because it required more than just advertising a product or service. The particular challenge of selling products successfully is stringing all the pieces together into something cohesive and convincing, which is why Companies still use the four Ps today!

The marketing mix or 4Ps model was first coined in 1962 to help companies account for the physical barriers that prevented widespread product adoption. Today, these 4Ps comprise the core of marketing, a vast field that people are still working on codifying and defining.

4ps of marketing mix in modern times

Many people couldn’t consume products because it required the combination of many different factors all working together at once for there to be enough demand for a particular product at a specific time and place.

For customers to snap up your products quickly, try taking advantage of the convenience of digital ads by setting up a system where abandoned cart emails are automatically sent out to potential customers whenever they abandon an item during the check-out procedure.

These hurdles include things such as not only having a suitable infrastructure in place but also needing a sufficient number of trained employees with adequate geographic coverage, which then had to be supported by adequate investments in equipment, inventory, production facilities, and distribution channels so that there was something physically available where buyers were located whenever they decided they wanted it!

Also Read : 5 Amazing Difference between an Entrepreneur, a Businessman and an Industrialist

What are the elements in the 4ps of marketing mix?

4ps of marketing mix


Products are like babies. It takes time, energy, and money to bring them into the world, and millions of things can go wrong along the way! Just like little ones, your products need to take a path from conception (idea), through development (games, prototypes, etc.), to ultimate release (commercially available for sale).

4ps of marketing Apple

You’ll have ‘stages’ of your product’s life cycle between these stages: it can be ‘born’, will likely go through its awkward childhood years, and finally grow up when it’s ready to be sold.

Many of the most successful products were never first in their category. Instead, they were created or discovered by people who saw a better way to do things. For example, Apple was never the first company to invent a smartphone. Still, it was able to take all of its ideas and experiences from years of developing computers, cameras, and tablets and bring them into one cohesive product that served many purposes.

By doing so, Apple became not only the first well-known brand associated with smartphones but also the brand that has had the most impact on our society in terms of how often we use them daily versus traditional alternatives (like landlines).


The product price is the money paid to acquire it. Business executives must decide if the cost benefits outweigh what the customer could receive in exchange for their money. An item may be at either an under or oversupply in the market depending on its popularity and currency values of prices.

Some luxury brands charge exorbitant fees, but popular brands will have many discounts during seasonal holidays like Christmas or Thanksgiving, which tend to sell significantly among consumers.

Well-managed businesses can determine whether they will benefit by raising or lowering their costs because of this constant fluctuation in demand from consumers and general values over time (e.g., recession).

Likewise, marketers are responsible for setting their companies’ product prices and product services. Recently, companies have begun to offer sales and discounts to draw in more customers. However, it can also imply that your product is inferior compared to when it costs more.

UNIQLO is a popular clothing store that sells casual wear. It is based in Japan. UNIQLO creates low-price and everyday use clothing. Clothing like its competitors, such as Gap or Zara that you might often see people wearing to school or work.

Fast Retailing Co., Ltd., which operates UNIQLO, has crafted a highly effective strategy worldwide. Every year, it sends a team of skilled textile artisans over to its partner factories in Asia, Europe and North America to ensure quality control regarding the garments being produced.

They have been able to do this while saving money by employing production managers who visit factories once per week.


The place is the third factor in the elements marketing mix. Any businesses need to be smart about the placement of their products to maximize the chances of selling them. For this reason, companies try to sell their goods and services in places that they think will grow traffic.

Placing a product or service at a highly-trafficked location increases the chance of someone coming across it, which will increase the likelihood of them buying it. The goal for businesses is always to get their products seen by those who are most likely to buy them.

Good product management is essential for new companies for place promotion. In some cases, this may refer to placing a product in certain stores or on a store’s display. Still, it also refers to the act of including a product on television shows, in films, or on web pages to increase its popularity or gain more sales and attention for it—some product management like on-the-spot place promotion.

The James Bond movie GoldenEye was released in 1995. It was the first James Bond film not to feature an Aston Martin car. The movie’s release saw BMW receive 9,000 orders for their new car model, the Z3, though it had only been sold for three months. Although BMW released a Z3 in 1994, fans of the James Bond film franchise overlooked this model and instead coveted the model that would appear in the 1995 film.

4ps of marketing mix


Promotion is the only thing that matters; product development doesn’t work without it. Promotion is the name for communicating a specific marketing strategy, which is primarily thought about in a two-part process: how to do advertising and how to educate people through marketing efforts and exposure.

Promoting a product is to make it known why consumers should buy it and what will motivate them to give you their hard-earned cash.

Marketing professionals are great chefs. When they put together marketing plans, they have to put together tasty digs so they can reach their target audiences. Digital and social media marketing are perfect examples. The “location” and “promotion” factors come into play.

You’ve got to be everywhere at once because your audience is web-bound, not bound by brick walls or office spaces like in some traditional ways you know marketing!

Most businesses don’t see the exact change of fortune as this Swedish vodka brand. Fortune reportedly only sold 10,000 cases of its signature vodka in 1980. That figure doubled by 1989 and reached 4.5 million in 2000, and since then, it has maintained a global market share of 8%.

At first, the company’s advertisements made little reference to the drink itself, instead featuring the bottle taking on various unusual forms, with the slogan “Absolut Perfection”. After being catapulted into iconic status by marketing giant Leo Burnett Worldwide, the images became a global sensation.

Since then, Absolut has continued to be a big success story, remaining one of the longest-running ad campaigns we’ve seen – from 1981 to 2005!

Today social media is a significant promotion factor for product price and product service. For more ideas on campaign strategy, David Axelrod Karl Rove is the best to pick. One should consider the American Marketing Association ama’s certification course on financial modeling valuation analyst for career-oriented marketing opportunities.

4Ps of Marketing Questions

What are the 4ps of marketing mix?

Price place, promotion, and placement form the 4 Ps of marketing mix. The first three are associated with tangible things such as services or physical goods. At the same time, the last one is interlinked with location, which most of us, for obvious reasons, tend to ignore. But all these factors do indeed count towards creating a successful marketing campaign, definitely making it worthy of being part of it!

What are the 4ps of marketing mix examples? 

Place refers to where and how people can find your product to purchase it. Some examples of places consumers can find products include online, mobile devices or retail locations.

Price is how much you get charged once you decide to purchase. You can be affected by other people who have excellent deals on the same thing, which can cause you to overpay if you don’t do your research. Things like demand, cost of goods, and what the consumer is willing to pay for things are all factors in the overall pricing model.

Businesses can’t survive without a steady supply of customers. Customers are the lifeblood of any business, so companies need as much interested in their products and services as they can get – and, by providing a wide range of different business solutions to all sectors, how low they price their products should go a long way towards making customers feel inclined to make purchases with them. For example, Salesforce offers multi-channel marketing automation software and customer relationship management (CRM) software.

A promotion is an absolut advertising campaign that reaches a company’s target market. A company can utilize several promotional forms. One of them is an Instagram campaign, a competition that focuses on helping others develop their business and more with PR or by sending out emails that companies offer an essential information.

4ps of marketing mix


In simple words, there are 4P of marketing mix that most companies use to market their product or services. They are product, price, promotion, and place.  Product is the actual item that is being sold.  Price is the amount that the consumer must pay to purchase the product.  Promotion is anything that is used to get people to buy the product.  Place is the actual location where the product will be sold (which could be a website, retail store, etc.).

When developing your company, it is essential to understand the four elements marketing mix. Product, price, place and promotion are what every product has to have in today’s modern marketplace.

They interact with each other and should be considered together before embarking on any decisions explicitly related to promoting your brand or products. It’s helpful in financial modeling valuation analyst. The 4ps of marketing mix is considered an effective marketing strategy.